What is the context of the mission ?
The supported company is a major international player in coliving, present in several major European and North American capitals. Its model is based on the direct acquisition of properties, which it transforms and operates itself, without intermediaries or third-party investors. This strategy allows it to maintain full control over its real estate portfolio, but also implies a particularly demanding operational and financial management.
The company’s growth has been rapid and supported by significant fundraising, giving it the means to strongly accelerate its development. In just a few years, the housing portfolio has expanded considerably, as well as the number of tenants, active contracts, and financial flows to manage daily.
In this context, certain internal functions began to reach their limits. Among them, collections quickly emerged as a point of tension. A function often perceived as secondary, it becomes critical as soon as volumes increase and the organization becomes more complex.
At the moment when the collaboration with ScaleMyCrew begins, the company is already operating at large scale, but seeks to secure and professionalize key components of its organization in order to support its long-term growth.
What were the challenges and issues faced by the company ?
The first difficulty lies in volume. With several thousand properties in operation, the number of invoices issued each month is high. Each late payment, each reminder not made or poorly followed, can quickly have an impact on cash flow and overall financial visibility.
Until then, collections relied largely on temporary profiles, particularly interns. While this model could work on a small scale, it quickly showed its limits in an international, fast-growing environment. High turnover led to a lack of continuity, frequent handovers, and inconsistencies in how cases were handled.
Internal finance teams regularly had to step back in, correct, follow up, or re-explain processes. This situation generated internal friction, loss of time, and a decrease in overall efficiency. Collections thus became a source of disorganization rather than a lever for securing operations.
At this stage, the problem was not only operational, but also organizational and structural. Continuing with an unstable model on such a critical function became incompatible with the company’s ambitions.
Why did structuring collections become a priority ?
In a rapidly expanding international organization, collections can no longer be treated as a secondary task. It becomes a strategic link between client relations, finance, and overall performance.
Structuring collections first means securing financial flows. This involves regular follow-ups, clear traceability of exchanges, and the ability to track each case rigorously. Without this, financial visibility deteriorates and teams lose time managing avoidable situations.
It is also a matter of professionalization. A critical function must be carried by a stable, trained, integrated team capable of operating over the long term. The repetition of training cycles linked to turnover had become counterproductive.
Finally, structuring collections makes it possible to relieve internal teams. By delegating this function to an integrated and reliable dedicated offshore team in Madagascar, the company could refocus its finance teams on higher value-added tasks.
Why did the company choose ScaleMyCrew ?
The choice of ScaleMyCrew is based on a clear vision. The company was not looking for a temporary solution or simple task outsourcing. It was looking for a partner capable of integrating sustainably into its organization.
The dedicated offshore team model proposed by ScaleMyCrew precisely meets this expectation. It allows the recruitment of a senior, stable profile, 100% dedicated to the mission, while fully integrating them into internal teams, tools, and existing processes.
ScaleMyCrew’s ability to support complex international organizations and understand the financial challenges specific to high-growth structures was a key factor. The objective was not just to execute follow-ups, but to professionalize a critical function in a long-term logic.
The choice of Madagascar was natural. The quality of profiles, their stability, and their ability to fit into a structured collaboration make it a particularly relevant lever for finance and support functions with high requirements.
What organization was put in place by ScaleMyCrew ?
ScaleMyCrew set up a dedicated collaborator based in Madagascar, directly integrated into the company’s finance teams. This profile works daily with local and international teams, in a logic of continuity and alignment.
The organization is based on a simple principle: one clearly identified person, responsible for collections, with a global view of cases and processes. This model contrasts with the previous one, which was fragmented and unstable.
The offshore collaborator is not isolated. They participate in exchanges, regular check-ins, and are fully aligned with the company’s culture and requirements. This integration is essential to ensure efficiency and consistency of collections at an international scale.
What specific role is currently handled by the dedicated team ?
The main role of the dedicated offshore team in Madagascar is collections and invoice follow-up. This includes rigorous tracking of issued invoices, identification of late payments, and the implementation of structured and regular follow-ups.
Exchanges with tenants are handled in a methodical way. Each situation is documented, each interaction tracked. This rigor helps avoid omissions, duplicates, and approximations that harm efficiency.
The dedicated collaborator is also in constant contact with internal teams. They escalate specific situations, alert in case of blockage, and actively contribute to the continuous improvement of processes. Their role goes beyond execution to become a true operational support function.
How did the onboarding and operational setup take place ?
Onboarding was designed as a key step for the success of offshore collaboration. Methods, tools, and existing standards were transmitted in a progressive and structured way.
Integration into the finance team’s operations was done step by step, with regular check-ins allowing alignment of expectations, adjustment of practices, and securing the increase in autonomy. This phase allowed the dedicated collaborator to quickly understand the specific challenges of the company.
Thanks to this approach, onboarding was smooth and effective. The offshore collaborator quickly gained autonomy, while remaining aligned with internal teams.
What results were observed after the implementation of the dedicated profile ?
The first results were quickly visible. The stability brought by the dedicated consultant eliminated disruptions linked to turnover. Follow-up became more continuous, rigorous, and reliable.
Internal teams observed a significant time saving. Fewer corrections, fewer rework, fewer last-minute follow-ups. Processes are better respected and information is more easily accessible.
The reliability of collections improved, as well as financial visibility. This improvement directly contributes to better overall operational efficiency.
What impact did this collaboration have on the organization ?
Beyond operational results, the impact is also organizational. Collections are now perceived as a structured, professional, and reliable function.
Internal frictions have decreased. Finance teams can focus on higher value-added topics, while collections are handled in a smooth and predictable way.
Offshore in Madagascar becomes a true structuring lever, capable of supporting a complex international organization without increasing internal workload.
How is the collaboration continuing to evolve today ?
The collaboration is now stable and long-term oriented. The dedicated collaborator is fully integrated and recognized as an important actor of the finance function.
Given the results achieved, the company is now considering extending the dedicated team model to other departments, depending on its priorities and growth strategy. This perspective illustrates the trust established and the relevance of the ScaleMyCrew model.
Why does this case illustrate the value of the dedicated team model proposed by ScaleMyCrew ?
This case concretely shows how replacing an unstable model with a dedicated offshore team in Madagascar allows to professionalize a critical function, secure the organization, and support international growth.
At ScaleMyCrew, we are convinced that offshore should not be a short-term solution, but a lever for structuring and performance. When well designed, supported, and integrated, it becomes a true strategic asset.
If you wish to structure your key functions with a dedicated team in Madagascar, ScaleMyCrew supports you in building a sustainable, human, and high-performing collaboration.