Why recruit a lead generation specialist with ScaleMyCrew ?
Lead generation is the engine of any modern sales strategy. For SMEs, it provides sales teams with qualified prospects without relying solely on cold calling or word of mouth. But this activity requires time, tools, consistency, and rigorous execution. Recruiting a dedicated offshore profile for lead generation in Madagascar allows you to structure an effective and profitable sales process.
With ScaleMyCrew, you recruit a full-time collaborator trained in your tools, your targets, and your sales approach. You drive the strategy and targeting, while we handle recruitment, HR onboarding, local supervision, and the administrative framework. The collaborator works from our offices in Antananarivo, on your schedule, and becomes a full member of your team.
This offshore model enables you to reduce acquisition costs by up to 3 times compared to an equivalent employee in France or Belgium, while increasing the volume of incoming or qualified leads.
To discover all available functions in this category, explore our Sales & digital prospecting page.
Why outsource lead generation to Madagascar ?
Generating leads requires regular execution, a good understanding of the target, and mastery of digital tools. Outsourcing this mission to Madagascar allows you to industrialize the prospect qualification process while keeping control over priorities and sales strategy.
Your offshore collaborator can handle : lead research via LinkedIn, databases, or specialized tools ; file enrichment ; segmentation by target ; campaign automation (email, LinkedIn, cold calling) ; sequence drafting ; KPI tracking ; and CRM management.
This model is particularly relevant for growing SMEs that want to structure an outbound approach or enrich their sales database.
Why choose ScaleMyCrew to outsource your lead generation ?
We recruit a full-time dedicated profile for you, mastering modern prospecting tools, rigorous in execution, and able to adapt messaging to your personas. Each collaborator is selected for technical skills, commercial curiosity, and reliability.
The collaborator works from our offices in Madagascar, with local HR supervision and regular follow-up by a European account manager. You communicate directly, define objectives, and adjust campaigns based on results. The contract is European, invoicing is in euros, and the model is designed for long-term growth.
What tasks can you delegate to a lead generation profile ?
Typical tasks include : identifying leads via LinkedIn Sales Navigator, Lusha, Apollo, Kaspr, Dropcontact, etc. ; file enrichment ; manual or automated qualification ; setting up prospecting campaigns (via Lemlist, Waalaxy, LaGrowthMachine…) ; drafting email/LinkedIn sequences ; automated follow-ups ; managing responses ; booking meetings for sales reps ; and updating the CRM (HubSpot, Pipedrive, Salesforce, etc.).
The scope adapts to your channels (B2B, B2C), your personas (CEO, HR, buyers…), your geographies, and your sales process.
Client example (inspired case) : a SaaS SME structures its outbound with an offshore collaborator in Madagascar
A B2B startup specialized in HR software, based in Lyon, wanted to structure its outbound acquisition targeting HR directors and CFOs of French SMEs. It recruited a collaborator via ScaleMyCrew dedicated to lead generation, trained in Sales Navigator and Lemlist. His mission : enrich a database of qualified leads, launch email and LinkedIn campaigns, manage follow-ups, and pass hot leads to the internal sales team.
In 3 months, more than 120 meetings were generated. The SME reduced its acquisition cost per lead by 65 % while maintaining excellent responsiveness in follow-ups. The offshore team was later expanded with a prospect qualification officer and a community manager, enabling finer control of campaigns.
HR follow-up and client support : stability, agility, and transparency
Your collaborator is recruited, integrated, and supervised in our offices in Madagascar. They benefit from a professional environment, local HR support, and a stable work setting. You retain operational and strategic control of the work.
A European account manager supports you from the start to structure the mission, set objectives, ensure clear reporting, and adjust the scope according to results. Everything is designed to build long-term trust.
FAQ – How to recruit and integrate a dedicated offshore lead generation profile in Madagascar
Ready to structure your lead generation with ScaleMyCrew ?
With ScaleMyCrew, you recruit an offshore collaborator in Madagascar, 100 % dedicated to lead generation. You professionalize your prospecting, reduce your acquisition costs, and accelerate your business growth.
Contact us to launch your first outbound offshore mission.